The Ironworkers Union wanted to give visitors to their headquarters the feeling that, when they got off the elevator, they'd stepped onto the floor plate of a steel skyscraper under construction. As project lead for the design–build, Howard+Revis Design asked Pyramid Studios to shoot custom footage of a "high steel" skyscraper being erected in Chicago to be used as a large–scale projection filling the lobby. H+R also designed a steel truss detail to frame the projection, hired a metal sculptor to weld the armature and created an "off–screen" room to hold the equipment.