Augusta Visitor Center and Golf Cart Tour

Leveraging this historic city's local character and culture, H+R developed concepts for a "Play Augusta" interactive visitor center experience and companion golf cart driving tour. Inside, visitors use digital interactives to practice their golf swing or perfect some of Augusta-native James Brown's dance moves. Outside, visitors take the wheel of an Augusta-branded golf car and set out for an "Augusta Playbook" tour. A digital tablet mounted on the dashboard guides visitors around downtown museums, art galleries, sport-related venues, historical sites, shops and restaurants. Part navigation aid, part personalized tour, the Playbook also alerts visitors to special events, festivals, coupons and discounts to promote local businesses.